Compared with the third space of Starbucks, the fourth space is more flexible and builds a “new world” through the integration of space and content. The trend of “books + cultural creations” and “bookstores + coffee” collection stores is on the rise. The emergence of these mixed-match spaces has greatly upgraded the environmental experience of the space, which not only coincides with people’s strong demand for the third space, but also creates a space The fourth space perfectly integrated with content.
China’s time-honored brands are not only economic phenomena, but also cultural phenomena. What China’s time-honored brands present to today’s society is more the memory of the fine traditions of the Chinese nation, the business ethics of childlike innocence, the spirit of craftsmanship that strives for perfection, and the invaluable integrity experience.
